Getting Realistic about Online Ads

Are online media emperors nekkid?

Are our expectations of ad-based revenue models for major digital media companies misplaced?

Derek Thompson says, resoundingly, persuasively, concisely, lord yes.

The post reveals something surprising and delightful: NYT is starting to make money from subscriptions, despite its easily-hackable paywall.

So is the Financial Times.

Coolio! Some people are willing to actually pay for their news! But it’s hardly a basket fit for all ones eggs.

As Thompson puts it, maybe we should stop believing that the industry giants are going to pull off online-ad-based expansion.

Maybe we should start believing that they’ll find other ways to monetize their digital resources.

And then maybe if enough of us believe, it will start to come true.

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