Tag Archives: Market Research

UC’s New Logo

You guys, my number one guilty pleasure is branding.

I’m not even sure what that means.

I went to this seminar by a firm that re-brands nonprofits. I emerged with stars in my eyes. These re-branders seemed to do exactly what I taught hundreds of students to do: Complete a ton of research, synthesize all the information, and develop a thesis statement. A central argument for why this organization (or essay) matters.

Then in my market research job, I had the opportunity to learn about corporate branding: its jargon (equity!), its hypotheses (a brand is emotional!), and its vicissitudes (brand equity rises and falls like tides, or the stock market!). Brands are ephemeral. They capture human essence: our desires, our aspirations, our beliefs. They also help big companies make a ton of money by channeling all that’s important to us and selling it back.

But the UC thing is just funny.

Cal prof Michael Eisen’s take on the new UC logo.

 

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Amazon, Apple, E-Books, and Justice

 

I’m still confused about the DOJ price-fixing case against Apple and 3 biggo book publishers. Ken Auletta’s recent update in the New Yorker helped some, but didn’t get interesting until the end.

Good thing you’ve got a blogger with a twinge of time on her hands to summarize it for you.

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Monetizing the Mobile Era

Via Alexis Madrigal (I refuse to link to him because when you open his Atlantic blog page, you get the ancient phone modem sound, which would be fun & cheeky of Madrigal except it’s one of the most grating sounds that technology has ever produced. Second to the beeps when you accidentally dial up a fax machine when you’re trying to reach your embarrassing medical provider, like your urologist, or make your colonoscopy appointment, and it’s already been a long day and you can’t believe you dialed up the fax machine instead and why can’t you get anything right and all you need is just 2 hours off from life, maybe in a cave or under the bed, because you can’t get to a beach from here, and you’d be ok.)

I’m sorry. Were you saying something?

So you guys know that I love the skeptical economics. Well, this article is making my day. Even though I read it like 2 days ago. That’s how good it is.

Some trendsetting pros are pointing to a $20B gap between “traditional” online and mobile advertising income streams. They are calling it the $20 billion promise of mobile ads. But my BFFs Frédéric Filloux and Jean-Louis Gassée very reasonably and calmly point out that this $20B emperor is nekkid. As nekkid as some of the (insert online porn joke here yourself. This is a family blog).

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Of Course It Has Come to This

The Atlantic reports on “microtargeting” in campaigning: the practice of using the “Big Data” to profile ever-more discrete segments of voters.

Inside microtargeting offices in Washington and across the nation, individual voters are today coming through in HDTV clarity — every single digitally-active American consumer, which is 91 percent of us, according to Pew Internet research. Political strategists buy consumer information from data brokers, mash it up with voter records and online behavior, then run the seemingly-mundane minutiae of modern life — most-visited websites, which soda’s in the fridge — through complicated algorithms and: pow! They know with “amazing” accuracy not only if, but why, someone supports Barack Obama or Romney, says Willie Desmond of Strategic Telemetry, which works for the Obama reelection campaign.

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A Googolplex Ways to Make Moolah

You didn’t think that Google would profit from your data only in the regular ol’ selling-to-third-parties way, did you?

Of course you didn’t!

Google is now using it to make a big splash in the giant market research money pool. If you’re not in market research, your reaction might be something like: Um, ok??

If you don’t care about market research, why should you care about this news? Because it’s yet another example of Google’s reach into more and more sectors of our economy.

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